TAG Heuer’s early-in-the-display announcement comes amid much smartwatch buzz at Baselworld this year, which kicked off little more than a week after Apple unveiled the Apple Watch in Cupertino, Calif. It is a boost the modern timepiece industry badly needs.
According to figures shared by Fran?ois Thiebaud, president of the Swiss Exhibitors’ Committee, Swiss watch exports inched up merely 2 percent year-over-year in 2019. While the industry recorded a 4 percent year-over-year increase in January, forecasts for 2015 have been revised downward due to the deteriorating global economic environment. The industry’s latest sales data seems to support this claim.
Though cheap replica TAG Heuer CEO Jean-Claude Biver revealed no details about the device–including price, functionality, design or compatibility with iOS devices–at a press conference held at 2 p.m. local time at the brand’s booth, Reuters reported prior to the official announcement that it will be a digital version of the brand’s classic black Carrera. TAG Heuer will have the DNA of TAG Heuer. Chief Executive Nick Hayek has mentioned, “We don’t want to produce a mini mobile phone on your wrist. Others can do that.”He also confirmed that enough of the watch will be assembled in Switzerland to receive the “Swiss made” label.
Additionally, Swatch Group just unveiled a Swatch watch that connects with a smartphone and will roll out near-field communication chips for other brands–one of which is said to be Tissot–in the coming months, though it doesn’t seem the Swiss watch giant is interested in going head-to-head with Apple. In the next year, communications, TV broadcast, and so on. All these public social media channels would be covered by the co-branded content of the two brands. Further, traditional branding permanently will be sported by the team throughout the racing season. There is a new smartwatch from Fossil, which also partnered with Intel; Vector is slated to launch one at an event scheduled for Thursday evening in Basel; and Breitling has the new B55 Connected, which the brand confirmed to National Jeweler is just a concept piece at this stage. There is room, they said, for both smart devices and those who appreciate the craftsmanship of a mechanical best replica watches. Joined on stage by employees of both Intel and Google, Biver did say when asked how his company’s device would differ from Apple Watch that, “Apple Watch looks like Apple”. Jon Cox, an analyst for Kepler Cheuvreux who follows the watch industry, said the bulk of the Swiss watch industry’s sales are in high-end, complicated models.
While brands scramble to answer the smart watch question, Swiss industry leaders seem to think that smart watches and traditional wristwatches can co-exist, the same claim many in the diamond industry make when asked about lab-grown diamonds. If you can afford a $17,000 watch, you can get a $500 smart watch (too).” Switzerland—Just hours after the official opening of Baselworld 2015, TAG Heuer announced that it was partnering with Intel Corp. and Google Inc. on a Swiss-made smartwatch that will be out by the end of the year. TAG Heuer will look like TAG Heuer.
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